Est. 2013 — Himalaya & Beyond

Ride where the map runs out

Since 2013, Brag Inc has led riders across the high passes of Ladakh, Spiti, Bhutan and the Northeast — territory most maps still leave blank.

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Who We Are

We ride first, plan later

Every trip starts with the same question: how far can this road actually take us. Here's what keeps us pointed uphill.

We are not simply in the universe, we are part of it.

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Mission

Connecting with riders and strengthening their will power for more extreme rides.

Vision

Taking riders to challenging territories and giving them the lifetime experiences that riding teaches.

Goal

Achieve glory and inspire everyone through a change in scenery — and being one with nature.

Where We Go

Six routes, one obsession

Each destination is its own kind of hard. Pick the road that matches the rider you want to become.

5,359M — Khardung La

Ladakh

Moonscape valleys and the highest motorable passes on earth. Thin air, thinner margins.

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Cold Desert, Himachal

Spiti Valley

Cliffside monasteries and switchbacks carved into bare rock. Silence you can hear.

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Land of the Thunder Dragon

Bhutan

A kingdom of prayer flags and mist-locked passes, ridden slow and taken seriously.

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Roof of the World

Nepal

Foothill switchbacks that climb straight into the Annapurna skyline.

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Himachal's Hidden Valley

Pangi Valley

A narrow gorge road to villages that see more snow than visitors most years.

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Meghalaya to Arunachal

North East

Rainforest passes, living root bridges, and ridgelines that stay wrapped in cloud.

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The Journey So Far

Read like an instrument panel

Every number here was earned on a road, not in an office.

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Leh Ladakh Riders
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Club Members
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Destinations
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KMS Done
Field Report
"Needless to say, this was our first long ride — many more to come before we ride together across the motherland."
— Mother Russia

Your route starts here

Tell us where you want the road to end. We'll handle the part in between.

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